Process
A calanque is worth the climb down.
Four phases, roughly eight weeks, and a clear deliverable at the end of each one. You will always know where the project stands and what happens next.
Groundwork Week 1
We start with a conversation about the business, not the design. Who you serve, what you are actually selling, where the current brand gets in the way, and what has to be true for this to be worth the money.
I look at what you have, what your competitors have, and where the gap is. You get a short written summary of what I heard and where I think the opportunity sits.
You get: A written positioning summary and the direction I recommend.
Direction Weeks 2 to 3
I show you two directions, not eight. Eight options is a way of making you do the deciding, and you hired me so you would not have to.
Each one is a real point of view with reasoning attached, shown on the things you will actually use. You pick one, we refine it together, and the other one goes away.
You get: Two directions, then one refined direction with your changes in it.
Build Weeks 4 to 7
The chosen direction becomes the whole system. Every file, every page, every state. This is the longest phase and the quietest one, but you still see progress at the end of each week rather than waiting for a reveal.
For websites, this is where design becomes a working site on a staging link you can click through and comment on.
You get: The finished identity system, the built site, or both.
Handover Week 8
You get the files, the source, the fonts, the guide, and the accounts. We walk through how to use all of it while I am still on the call to answer questions.
Then I stay reachable for thirty days for the small things that only come up once you start using it.
You get: Every file, a brand guide, and a walkthrough. Then thirty days of support.
The fine print, in plain words
Things worth saying before we start.
Eight weeks is typical, not promised.
The timeline moves when feedback moves. If a round of review takes two weeks instead of two days, the end date shifts by the difference. I will tell you when that happens rather than quietly absorbing it.
Two rounds of revisions per phase.
That is enough for real changes and not enough to redesign it three times. If you need more, we can add them, but we agree on the cost before the work happens.
One decision maker, please.
Bring as many opinions to the table as you like. Just tell me whose call is final. Design by committee is how brands end up looking like everyone and no one.
Half up front, half at handover.
The first invoice books the time. The second is due when you have the files. No monthly retainer, no surprise line items.
Ready when you are.
Send a note with what you are working on. If it is a fit, the next step is one call and a written proposal.