Brand identity systems
The whole system, not just a logo. Naming if you need it, the mark, color, type, voice, and a guide that makes all of it usable by someone who is not me.
Brands with depth.
I design brands and the websites they live on. One person, start to finish, so the thing you approve is the thing you get.
What I do
Three ways in.
Most projects are one of these, or the first two together. If yours is somewhere in between, say so and I will tell you honestly which parts you actually need.
Website design and build
Design through deployed site. I write the copy structure, design the pages, build them, and hand you something you can update without a developer on retainer.
Brand refresh
For when the name and the reputation are right but the look is doing you no favors. I keep what is working, fix what is not, and tell you honestly which is which.
Who I work with
People who want a fresh look, not a fresh coat.
The work suits anyone ready to rethink how they show up, rather than touch up what is already there.
Professional services firms
Law, accounting, consulting, medical. Fields where trust is the product, and where looking careful is part of being credible.
Small businesses and founders
Owner-operators who have outgrown the logo they made themselves and want the brand to match the quality of the work.
Nonprofits and mission-led orgs
Organizations that have to earn trust from donors, boards, and the people they serve, usually on a budget that leaves no room for a second attempt.
How it goes
You will always know where the project stands.
Four phases, a clear deliverable at the end of each one, and no invoice that arrives as a surprise. You see work in progress, not just a reveal at the end.
Why one person
No handoffs, no telephone game.
At an agency, the person who pitched you is rarely the person who designs it, and almost never the person who builds it. Every handoff loses a little of the idea.
Here there are no handoffs. I do the strategy, the design, and the build. That means fewer meetings, a straighter line from the first conversation to the finished thing, and one person who is accountable for all of it (which is a feature, not a disclaimer).
Depth under a calm surface, and worth the trip down.
Tell me what you are building.
A short note is enough to start. I read everything that comes in, and I will tell you straight if I am not the right fit.